ABSA closed – zero public relations technique


Absa Tower

Image via Wikipedia

I got up early today to take my niece to the bank (ABSA) so she could open up her first real savings account.

We stood in the queue outside the bank at 8am (the bank’s indicated opening time on a Saturday) and within minutes started speculating if the branch was ever going to open today.

Now we all, outside the bank, knew that it is Heritage Day today in South Africa, but we still thought the bank might be opening.

It did not.

I suggested to the group who were still standing around outside the ABSA branch, that you would think with all its wealth, ABSA could at least place a client-friendly notice in the window, reminding its faithful clients who might call on it on a public holiday, stating that they are sorry they are closed for the public holiday, “happy holiday to you and please call again soon when we are open”.

My comrades agreed.

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